The Fundraising Preference Service (FPS) launched in July 2017.
The service, which has been launched as a response to the Olive Cooke scandal, allows donors to control the communications they receive from charities. The FPS also aims to help rebuild public trust in the sector. It should also help charities to ensure their campaigns are targeted effectively by ensuring that individuals who do not wish to receive further communications are removed from their lists.
Donors are able to stop email, telephone, addressed post or text messages from a charity or multiple charities by making a request via the FR website.
Larger charities (in terms of public fundraising spend) have been requested to enroll with the FPS and will receive information on requests to restrict communications. The information can be provided in multiple formats depending on their preference.
Smaller charities will be emailed (via the email address held by the CCEW) and informed of the request to restrict communications to a specific person.
The service received over 6,000 requests for suppression in its first month.
It should be noted that the FPS only relates to charities in England and Wales and Northern Ireland and not Scottish Charities.
Updated 25 October 2017
This article features in our Charity Newsletter Autumn 2017. To see the full version please click here.
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